SF Team

We share the same way of understanding football and life.

Juan Luis Martínez

Creator and director of Smartfootball

“Learn, teach and enjoy … three verbs that define an essence and a philosophy of life. Work without losing identity and passion. Help coaches ask questions and find answers. Interact in a demanding environment with affection. Guide from the conversation. Transmit, move, motivate… Investigate, create, innovate… Risk, explore and dare… Respect and transform.”

2018-2019 Changchun Yatai FC Director of Methodology.

2015-2016 / 2016-2017 Real Madrid FC Director of Methodology.

2010-2015 F.C Dinamo de Moscou Director of Methodology.

2007-2010 R.C.D Espanyol de Barcelona Technical Corps of the 1st Team.

1999-2007 R.C.D Espanyol de Barcelona Director of Methodology.

Team

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a multidisciplinary team of excellent technicians and trainers around the world

SF principles

When you mix curiosity, daring, illusion and science, methodologies like Smartfootball are born.

Creativity

We have surrounded ourselves with the best creatives in the world of football, who have rid themselves of old paradigms.

Science

Science has given us the necessary strength to obtain a project that advances towards excellence in the educational and training world.

Innovation

We are nonconformists, people who see reality differently and who want to have the role of protagonist when designing the future of football.

Talent

Team with great talent, intellectual capacity to learn and develop useful, effective and different educational tools.

Values

Empathy, respect, commitment, closeness, friendship ... are some of our values.

Emotions

Our goal is to generate positive and lasting emotional bonds that allow us to make your dreams come true.

SF principles

When you mix curiosity, daring, illusion and science, methodologies like Smartfootball are born.

Creativity

We have surrounded ourselves with the best creatives in the world of football, who have rid themselves of old paradigms.

Science

Science has given us the necessary strength to obtain a project that advances towards excellence in the educational and training world.

Innovation

We are nonconformists, people who see reality differently and who want to have the role of protagonist when designing the future of football.

Talent

Team with great talent, intellectual capacity to learn and develop useful, effective and different educational tools.

Values

Empathy, respect, commitment, closeness, friendship ... are some of our values.

Emotions

Our goal is to generate positive and lasting emotional bonds that allow us to make your dreams come true.

Workplace

Would you like to join our team and work with us in our projects?

About us

The future of La Fábrica (of Real Madrid) is in the hands of illustrious people.

La Fábrica’s quality leap: The arrival of Victor Fernandez and his right-hand man, Juanlu Martínez, revolutionizes the Madrid quarry.

Juan Luis Martinez: “The main goal of the coaches should be getting focused on modelling the brains of their players, to adapt them to football needs”.

Juan Luis Martínez will be in charge of developing an unusual working method within the next months, a new one which captivated white team responsibles (Real Madrid).

The training project being carried out by Valencian coach Juanlu Martínez in front of the Dynamo Moscow Academy is further consolidated after his victory against Valencia in the final.

Juanlu Martínez leads the Dynamo Moscow Academy to a historic milestone.

JuanLu Martínez García (Valencia, 1970) was one of the authors of the great RCD Espanyol de Barcelona youth academy.

The seven homegrown players who are starting at Espanyol (fifth in the League, three points behind Valencia) certifies Juan Luis Martínez good work.

Juan Luis Martínez, who has spent seven years as director of the Department of Planning and Research in Youth Football (R.C.D Espanyol de Barcelona), is in charge of the individualized control of first team players.

Juanlu is in charge of work organization charts for every age category in the Ciutat Esportiva (of RCD Espanyol de Barcelona). He is one of the brains of the blue-and-white youth football.

Juan Luis Martínez is one of the brains of the Ciutat Esportiva technical team (of RCD Espanyol de Barcelona). Ernesto Valverde asked to include Juanlu in his work team.

Juan Luis Martínez aims to plan, structure and control the entire training process of the youth players of RCD Espanyol de Barcelona.

They have trusted Smartfootball

Through my cooperation with Smart Football, I have gained knowledge, experience and something more... real friends.

Nikolaos TzotziosGreece

We are appreciative of the productive relationship between our club and Smartfootball, and are excited to continue our collaboration in the future and look forward to further innovative developments from Smartfootball in the field of football player training.

Oleg TrifonovRussia

Through my cooperation with Smart Football, I have gained knowledge, experience and something more... real friends.

Nikolaos TzotziosGreece

Oleg TrifonovRussia

Would you like to meet us?

Queremos conocer tus proyectos y explicarte por qué hacemos lo que hacemos.

SF Team

Juan Luis Martínez

Team

Gerard Font Hernàndez

Ambròs Segura Moliner

Yvan Castillo Sentís

More team

SF principles

Creativity

Science

Innovation

Talent

Values

Emotions

SF principles

Creativity

Science

Innovation

Talent

Values

Emotions

Workplace

About us

They have trusted Smartfootball

Would you like to meet us?

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